How did T-Shirt Fashion Change from the 60s Up to Now? (2024)

We all love T-shirts – let’s admit it. This simple piece of clothing is extremely multifunctional – it can be a great outfit for almost every occasion, ranging from a casual walk to a date or a more official event. It all depends on its size, fit, colour and customizations. However, the T-shirt fashion has apparently changed a lot within the previous decades. What the contemporary T-shirt wearing trends and how do they differ from those from the twentieth century?

A brief history of the T-shirt

Although it may seem that T-shirts have always been present in our wardrobes, this piece of clothing is in fact a relatively young invention. It wasn’t until the very end of the nineteenth century when the prototype of a T-shirt was invented. Then it served as a basic for men in the army and for boys – a T-shirt was said to be comfortable, simply and relatively cheap to produce. However, printed and fancy T-shirts became popular in the second half of the twentieth century, around the 50s. – 60s. It was mainly because the whole hippie ‘flower power’ revolution and general changes in the style and perception of the young people. Nowadays we simply cannot imagine life without a fancy custom T-shirts.

T-shirts in the 60s

The 1960s. were a breakthrough in the history of T-shirt, as in this period especially young people starting to wear the so-called ‘statement T-shirts’. These were T-shirts with various prints, symbols, logos and phrases that were supposed to convey a certain message to the world. The most popular prints included, for example, brand logos, song lyrics, or psychedelic and surreal images. As for their shape and fit, T-shirts in the 60s. were mainly regular, but some girls and women also decided to crop their T-shirts to get a shorter blouse and show their tummy. 1960s. was also a time when the ‘tie dye’ T-shirts started to appear. This traditionally Indian way of colouring the T-shirt became a symbol of a hippie lifestyle.

T-shirt prints in 1970s & 80s

T-shirts with prints continued to be popular also in the next decades. Especially in the 1970s., T-shirts with band names and logos were produced. Later on, they became almost cult and they are still worn all over the world as vintage symbols of the epoque. Everyone knows, for example, a black T-shirt with the Rolling Stones or Ramones logo, or a yellow one with a big smiley emoticon. A famous design from the 80s. is also the “I love N. Y. C.” print, which was designed by Milton Glaser. To have look at more inspirations from this period, have a look here.

The 1990s

In the 1990s., T-shirt design was dominated mainly by the cartoon and movie prints. As people were finally able to watch television in colour, and read colourful comic books, designers started to put famous scenes, logos and characters on T-shirts. Famous prints included, for example, the Marvel comic characters such as Superman or Spiderman, as well as Manga or Disney style figures. The colours of these T-shirts were also important – pastels were really common. It was extremely easy to get a T-shirt in shades of pink, yellow or violet.

The beginning of the 21st century

In the first decade of the 21st century, extremely tight-fitting and cropped T-shirts became fashionable. They were meant to match the skinny jeans and high-heeled shoes for women, and slim trousers for men. Colourful prints were still in fashion, but basic T-shirts also gained popularity. But what mattered most was to show quite a lot of the body, so the smaller the piece of clothing, the better. It was a total contradiction of the previous decade’s baggy trends. If you want to know more about the 00s. fashion, have a look for example here.

Contemporary T-shirt fashion

It’s essential to admit that the modern-day T-shirt fashion is extremely hard to define, as the choice of prints, colours and fits is enormous. You can buy basic, elastic, oversize or cropped ones. One trend that has been noticeable in the last years is the 1990s. style. Young people tend to copy the fashion design from that period, and it seems that they have already abandoned the trends from the beginning of the 21st century, which focused rather on tight-fitting clothes. Now baggy T-shirts and jeans are definitely more desired items. However, fashion is changing so fast that it’s impossible to predict the newest trends and clothes in fashion.

Fashion is extremely unpredictable, so it’s often hard to choose pieces of clothing that will long last and be fashionable for years. However, a T-shirt undoubtedly seems to be one of those clothes. No matter which style or fit you prefer, a T-shirt will always match any other item in your wardrobe. What’s more, T-shirts are usually not expensive, so it’s possible to get quite a number of different ones to choose on a daily basis. It’s good to stay reasonable and choose T-shirts with simple, neutral design as they will always stay popular and trendy.

How did T-Shirt Fashion Change from the 60s Up to Now? (2024)

FAQs

How did T-Shirt Fashion Change from the 60s Up to Now? ›

Tee Shirts and Rebellion in the 1960s

How has the T-shirt transformed over time? ›

In the 20th century, the t-shirt underwent a remarkable transformation from a simple undergarment to a cultural and fashion icon. From an army-style shirt to a pop culture favorite, t-shirts set the stage for their continued significance in the modern-day world.

When did T-shirts become normal? ›

T-shirts are generally made of stretchy, light, and inexpensive fabric and are easy to clean. The T-shirt evolved from undergarments used in the 19th century and, in the mid-20th century, transitioned from undergarments to general-use casual clothing.

Did T-shirts exist in the 60s? ›

1960s: The 1960s brought the rise of the graphic t-shirt. The invention of screen-printing technologies expanded the possibilities for surface design. Bright colors and patterns were the fashion, and the t-shirt started to become a canvas for expression.

What did the first T-shirt look like? ›

The US military began issuing what we would today call a T-shirt as early as 1913. Back then, they were called “lightweight short-sleeve white cotton undervests.” Soldiers working in warm climates would often shed their outer layers, wearing nothing but plain white T-shirts and embracing the look in civilian life.

How did T-shirts became popular? ›

In 1950, Marlon Brando famously donned a white t-shirt as Stanley Kowalski in A Streetcar Named Desire, only to be followed by James Dean in 1955's Rebel Without a Cause. Thanks to these two founding fathers, the popularity of the t-shirt as a stand-alone outerwear garment skyrocketed.

What does the T in t-shirt stand for? ›

The most widely held explanation for the name is that the 'T' in T Shirt simply refers to the basic shape of the garment - a simple vertical body with horizontal arms which resembles a capital letter T. Most dictionaries say that the t shirt is so called because of its T shape.

Did people wear T shirts in the 70s? ›

The 1970s also saw the birth of the indifferent, anti-conformist casual chic approach to fashion, which consisted of sweaters, T-shirts, jeans and sneakers.

What did people wear before Tshirts? ›

T-shirt-like clothing, like the tunic, may be traced back to ancient times, but the history of modern history as we know it is a comparatively new invention. Males and women (but primarily men) wore a button-down onesie called a "union suit" in the late nineteenth and early twentieth centuries in the United States.

What did shirts look like in the 70s? ›

The 70s were experimental to say the least and that extended into all aspects of trends, especially fashion. Plain shirts were so drab, so adding every color in the spectrum in unique cotton candy-like swirls, aka tie-dye, became all the rage for hippies everywhere. Plus, it looked pretty stellar under black light.

What did popular shirts look like in the 1960s? ›

Additionally, polo shirts, turtlenecks, spear point collars, and tab collars could all be worn. Fabric-covered buttons were popular with the modernist in the 1960s. Fabric-covered buttons were also popular with the mods and higher-necked, double-breasted jackets and crumby overcoats were also widely seen.

When did shirts come into fashion? ›

European and American women began wearing shirts in 1860, when the Garibaldi shirt, a red shirt as worn by the freedom fighters under Giuseppe Garibaldi, was popularized by Empress Eugénie of France.

Who made t-shirts popular? ›

Early 20th Century: The U.S. Navy issued T-shirts to be worn as undershirts during the Spanish-American War, making them popular among American servicemen. This exposure helped solidify the T-shirt's status as a staple undergarment.

Who named the t-shirt? ›

Lawmakers in Havana went so far as to ban the public display of any underwearlike top, and so laborers had to toil in the heat wearing long-sleeve shirts with buttons. But gradually, the crew-neck caught on. In 1920, the garment was reborn under another name, thanks partly to F. Scott Fitzgerald.

What is the difference between a shirt and a t-shirt? ›

The difference between them is lies in formality and structure: T-shirts are casual, usually made of stretchy knit fabric with no collar, while shirts are more formal with a collared, button-up design that provides a more formal silhouette.

How has making clothes changed over time? ›

Over the centuries, numerous technological advancements in machinery have revolutionized the fashion industry. The majority of the innovations were related to fiber extraction and processing, as well as fabric manufacturing and sewing machines.

What is the life cycle of a t-shirt? ›

Once manufacturing is complete, most t-shirts are individually wrapped in plastic, cardboard, or paper, and then adorned with tags and packaged in boxes for shipping. The packaged shirts are loaded into a shipping container and then travel by ship, train, and truck to destinations all over the world for retail sale.

What process does a shirt go through in its life cycle? ›

Once the cotton is grown and harvested, so begins the production phase: spinning, knitting, wet process, bleaching, dyeing, confection, cutting and sewing -- these processes also use a great deal of water and energy. Commercial dyes and bleaches are harmful pollutants and can ultimately contaminate groundwater.

What is the history of graphic tees and how have they evolved over time? ›

For centuries, the history of the t-shirt has evolved from an underwear staple to a versatile wardrobe piece. The popularity of graphic tees in the 1970s allowed for more personal expression through artwork and branding. In today's age, garment printing techniques have further revolutionized this blank canvas.

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